"Amazon customers are accustomed to convenient and on-demand services, and Avis Budget Group is pleased to be able to add transportation to the mix," said Beth Kinerk, Senior Vice President, Sales, Avis Budget Group. Beginning today, Amazon customers booking an Avis vehicle can save money on their rental and receive an additional Amazon.com Gift card valued at 10 percent of the rental price, based on the rental's duration and mileage.
Avis will also be offering an additional deal later this month for those who book an Avis rental using Amazon's Alexa will receive an Amazon.com Gift card valued at 20 percent of the rental price, same as the other offer, based on the rental's duration and mileage. "As digital technology evolves we are able to offer increasingly seamless travel experiences for our customers, and hope these great incentives encourage more people to try our new offerings, including our Amazon Alexa booking tool. We are excited to work with Amazon to offer their customers a valuable benefit when they rent with Avis." Avis and Amazon's partnership dates back to last year when Avis launched a skill for Amazon Alexa. The skill allowed Avis customers to make a car rental reservation, review current or past reservations and request an e-receipt of their last rental. The technology allowed users to voice-control access to car rental bookings with commands such as "I need a car at La Guardia Airport at 9:00 am this Friday."
Avis' promo with Amazon will greatly help the car rental company. As of Wednesday, the car rental's stock has tumbled 26 percent year to date. Even with used vehicle prices currently rising, it has not stopped the car rental from losing value. Used vehicle pricing is correlated to the value of a car rental's fleet when the vehicle's career has ended as a rental vehicle is resold to either the manufacturer or to the public in auctions. Amazon itself has been continuously growing. The company's stock market value reached $900 billion this Wednesday for the first time, reaching a major milestone. The company is threatening to dislodge Apple as Wall Street's most valuable company. The company sold more than $100 million products during its annual Prime Day sale, which allowed the company's stock to briefly touch $1858.