Enterprise Holdings is the world's largest car rental company in both by fleet and volume of car rentals. Now the company has set their expansion sights on Finland after announcing LänsiAuto Group at its newest franchisee and first in the country. The new agreement now means Enterprise Holdings and their subsidiaries which include Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car will be available to corporate, replacement and leisure customers in Finland after the LänsiAuto has been integrated in coming months.
The Helsinki-based LänsiAuto Group was established in 1978 and is one of Finland's largest car dealership and has a rental business with a fleet of around 2500 vehicles. The car rental business of LänsiAuto Group has grown 50 percent over the past three years. The growth is expected to increase even more significantly now it has Enterprise's global booking platforms and support infrastructure. The company now looks towards expanding to airport locations to service domestic and in-bound customers. Operations has been slated to open later this year at Helsinki Airport. The partnership is set to benefit from increased demand from tourists coming from abroad. Recent legislation now allows Chinese driving licenses to drive in Finland which has experts speculating a spike in demand.
Aside from servicing business and leisure car rentals, the partnership will also service an increased demand for mobility from local residents. Vice versa, Finnish travelers wishing to travel abroad will now be accessible to Enterprise Holding's network. Enterprise Holdings is already available in more than 90 countries, 40 of which are in EMEA. The Finnish company currently employs 550 people. With Enterprise Holding's global expertise, resource and technologies, LänsiAuto Group will be able to expand its reach throughout Finland. "It is a huge opportunity to partner with the world's largest rental car group in order to build our rental business and extend our services. No company is better placed to respond to the growth in demand for vehicle rental and mobility than Enterprise. The initial focus of the partnership will be to grow our daily rental business and explore how additional mobility solutions could meet the needs of our domestic and international customers. Enterprise is already leading the development of mobility services, such as car clubs and ride sharing within its network, and we look forward to drawing on this expertise," said Tommi Köninki, CEO of LänsiAuto Group.