If you want to be your own boss, franchising a car rental service may be your best bet. Unlike starting your own business, you will have many advantages. In the car rental industry, a recognizable name and brand awareness is very important and will increase your chances to compete. As an operator of a non-franchise brand car rental service, you may run things 100% your way but the systems and regulations that make up the branding will always have been tested and remain your best source of customer retention. Business basics, branding, handling of complaints, no show fees are all things a franchise car rental service will have figured out. Before you commit to a franchise, you should ask a few important questions. It is important to understand that it is an investment and what kind of fees you would be responsible for. This includes royalty fees, marketing fees, reservation fees and technology fees. Then you must look at the overall opportunity potential of these fees, some brands may have higher fees, but will create a lot more traffic flow than a brand with lower fees. Ask about profit margins from the franchisor. Franchise companies are regulated by the Federal Trade Commission, and whatever a company says about it profit margins must be consistent with the data it provides. And the final step is to ask a franchise their thoughts on the support and training from the franchisor. Ask questions such as does the franchisor respect the franchisee, is there honest and ethical conduct and is it profitable and is the car rental industry for me.