Daimler Trucks now believes it is the right time to invest in the market for electric trucks. "Now is the right time ... If you start too soon, you lose a pile, if you come too late, you lose the market," Wolfgang Bernhard told the paper in an interview. Daimler, which owns the Mercedes-Benz brand, had flopped on e-vans earlier. Paper batteries to power trucks were still too expensive but the cost is expected to drop rapidly.