Enterprise Rent-A-Car Foundation, the philanthropic department of Enterprise Holdings, has pledged $250,000 in aid to support the American Red Cross' efforts to help provide shelter, food, water and supplies for residents affected by the wildfires. Enterprise is no stranger to charity, the car rental company has continuously supported the Red Cross for more than 30 years which includes an annual multi-million-dollar commitment by the Foundation to the Red Cross Annual Disaster Giving Program. Enterprise provided more than $3 million in disaster recovery support in just last year alone during the hurricane season.
In a statement from Carolyn Kindle Betz, senior vice president and executive director of the Enterprise Rent-A-Car Foundation, "we are glad to do what we can to support the communities, many of which include our employees, suffering from the damage caused by these fires." "Every time there is a natural disaster, the Red Cross works tirelessly to help those in need." By funding the Red Cross Annual Disaster Giving Program allows the Red Cross to respond immediately to meet the needs of those affected by disasters of all sizes, at no cost and regardless of area. Aside from providing financial aid to nonprofit organizations specializing in disaster relief, the car rental giant also contributes by providing local transportation alternatives during natural disasters.
With the assets of the country's largest car rental company, Enterprise is able to quickly support insurance companies, utility companies and government agencies get the recovery and restoration process going as quickly as possible. Enterprise has already lent out more than 450 vehicles out to firefighters and first responders throughout California. The company has even set up a designated point person who coordinates efforts in times of disaster to ensure vehicles are where they are needed most. Aside from lending the vehicles free of charge, most the vehicles may not be usable after been used for relief support. The terrain, and the operations of the first responders may damage the vehicles beyond repair, yet the car rental company continues to send whatever is needed, and that is admirable.