Sixt began operations in the United States in 2011 and since then it has rapidly grown to become the fourth largest car rental company in the country in just seven years with a 2017 revenue of $366 million USD. Dealing in luxury car rentals, the service offers its one-of-a-kind "Sixt Experience." Sixt currently operates 52 locations in the United States and maintains a fleet of around 20,000 vehicles. World wide, the company operates in more than 2000 locations in over 100 countries. Alexander Sixt, the global chief administrative officer and fourth-generation Sixt executive, attributes the company's growth to providing better service and higher-quality cars than his competitors.
In an interview, Sixt stated his goal was not to try to overtake the big three US car rental companies but instead wants to gain a foothold in the nation;'s 30 biggest and busiest airports and cater to travelers with a taste for high-end cars. "My grandfather told me 'Don't focus on what the other guys are doing,'" Sixt said, referring to Han Sixt who took over the company in 1927 from his uncle and company founder, Martin Sixt. Sixt will be making his first-ever US appearance next month in Las Vegas as the keynote speaker at the 2018 International Car Rental Show. "I'm deeply honored to have the opportunity to come to the US to keynote the 2018 International Car Rental Show. We fundamentally believe that much of our growth as a company will be driven by expansion in the US market over the next 10 years.
"I'm looking forward to sharing our plans for that growth, as well as our vision for the future of mobility both in the US and around the globe." However, while Sixt has positioned themselves as fourth largest car rental company in the United States, the gap between third and fourth is massive, and even then the gap between the first and second spots are in completely different leagues. Avis currently positioned at third has a fleet of 350,000 cars and $5 billion in revenue last year. Second place Hertz, which also operates the brands Dollar and Thrifty has a combined fleet of 485,000 vehicles and an annual revenue of about $6 billion last year. The car rental giant, Enterprise Holdings, holds top spot with brands Alamo, Enterprise and National and possess a fleet of about 1.2 million cars and an annual revenue of $16.2 billion.