Ride-hailing service Lyft released a statement saying they would offer discounted or free rides during the U.S. midterm elections in their effort to encourage people to vote. The US midterm elections will be held on Tuesday, Nov. 6. There are many obstacles for American voters to get to a polling station and transportation is one of them.
By offering half priced fares across the country during this year's midterm elections, Lyft hopes to influence voter turnout. Riders can enter their location based codes into their app to access the discounted rides. "It's about using our voice and our platform to make sure folks have access to go vote," said Mike Masserman, Lyft's head of Social Impact. Lyft will additionally offer free rides to people from undeserved communities which are more likely to endure a transportation difficulty. The free ride codes will be offered through nonpartisan, nonprofit groups such as Voto Latino and the Urban League.
"We rely on their expertise to know who needs a ride to the poll and when they need that ride," Masserman said. In addition to their reduced fare efforts, Lyft will also be actively helping riders and drivers register to vote. The ride-hailing service will give drivers with voter registration information at Lyft Hub locations and remind passengers about voter registration deadlines. According to Masseron, Lyft is now available in all 50 states and statewide coverage in 48 of them. With their network, he estimates roughly 95 percent of Americans will have access to their promotions.