The Mobile World Congress, also known as 3GSM, is the world's largest exhibition for the mobile industry which reaches an attendance of over 100,000 from over 200 countries annually over a four day period. Aside it from being an exhibition, it also doubles as a conference featuring prominent executives representing mobile operators, device manufacturers, technology providers, vendors and content owners across the world. So the announcement of four major auto manufacturers attending 3GSM, is a very clear sign of where technology for the auto industry is focusing on next - improving connectivity of their vehicles, which some experts believe is the gateway to autonomous driving.
BMW, Daimler, Peugeot and Ford are the four auto giants that have announced their intention of attending 3GSM. And while they're all there with their own individual intentions, the presence of auto manufacturers at the conference does indicate a significant presence of the auto industry. Peugeot will be showing off their concept car which will be showcasing the Samsung Artik Cloud IoT connectivity platform. Artik Cloud is an open data exchange platform for the Internet of Things (IoT), which easily enables devices to communicate with other devices, apps and cloud programs. The concept car, the Peugeot Instinct will be at its world-premiere at the 3GSM.
Daimler will be showcasing their new CASE strategy. Connected - Autonomous - Shared & Services - Electric: CASE. A co-operation between Daimler and ChargePoint in expanding the latter's services into European markets. ChargePoint is an electric vehicle infrastructure company, where they sell and lease their equipment and technology to locations which may require their services such as malls or public parking lots. Their selling point is that their equipment is upgrade-able, so later down the years if a mall requires more charging slots or more power, it will not require digging up the old equipment and replacing it with new, they could upgrade the old equipment with newer technology. BMW has yet to reveal their plans at 3GSM and Ford will be keeping a pretty "low profile" according to reports.