Europcar rebrands to "Europcar Mobility Group"

Date: 31 MAY 2018posted by Car Rentaledited by WinX

As part of their new transformation phase, Europcar Group has selected "Europcar Mobility Group" as their new rebranded name. Since 2014, Europcar has undertaken a thorough transformation by growing at an international level and addressing new car rental cases. The company has also been diversifying their brand beyond historical car rental business and has been busy at work acquiring other companies in the transportation industry. The group has become a global provider of mobility solutions, offering a wide range of services such as, car rental, van and truck rental, chauffeur services, car sharing, and peer to peer carsharing.

"Our customers' expectations and needs are rapidly evolving, and we know now that the traditional model of owning a car doesn't fit-for-all anymore," Caroline Parot, Europcar Mobility Group CEO. "Furthermore, thanks to technology and digital innovation, there are now many other smart and cost-effective solutions to get from one point to another, and that's what really matters for people. In this context, there is a clear need for global mobility providers, making people's life easier. We are convinced that we are in a very good position to play our role as a leader in this paradigm shift." Over the last few years, Europcar's growth strategy revolved around acquisitions, which includes Ubeeqo, an European start-up specialized in car-sharing, and Brunel, a provider of chauffeur services. The group has also recently acquired Scooty, a scooter-sharing start up.

The group has also took minority investments in Snappcar, the second largest international peer-to-peer carsharing service in Europe and Wanderio, a multi-modal search and comparison platform. "We want to be the preferred 'Mobility Service Company' by offering attractive alternative solutions to vehicle ownership," Parot continued. "Considering the identified market needs and our main strengths - among which are a comprehensive worldwide network and renowned expertise in fleet management - we believe that fulfilling this missions will allow us to sustainability create value and growth." The group has also acquired Goldcar, a low cost car rental leader in Europe and Buchbinder, one of the major vehicle rental leaders in Germany.

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