Daimler expand their car rental alliance

Date: 4 FEB 2018posted by Car Rentaledited by WinX

Daimler has announced they are open to considering a broader alliance and a partial listing of its mobility services operations, which include short-term car rentals. The word "mobility" has become the new industry buzzword, used as a fill-in for electric vehicles, autonomous development and ride-sharing/hailing programs. CEO Dieter Zetsche, who is also head of Mercedes-Benz Cars, spoke to analysts, explaining he is open to combining the company's mobility services, which includes Car2go, with that of a rivals. "To the extent that it would be more successful in a partnership, we would consider that." Daimler's mobility services includes Moovel, Mytaxi and Car2go businesses and may tap shareholders to fund the expansions said CFO Bodo Uebber. "We do not exclude that we go for external funding."

BMW had recently bought out partner Sixt from their joint venture DriveNow which paves the way for a broader car rental and robotaxi alliance with Daimler. A partnership between the two German automakers might have seem impossible a decade ago since they share a long and competitive history with each other. In this new era where everyone is reaching for mobility, seeing major rivals seeking to cooperate with each other may not be too far off. The search for partnership in this age of mobility is not a major surprise. If Daimler and BMW were to continue on at their own pace in developing this new technology they may not be able to compete by themselves. The traditional car manufacturing companies may not be able to compete with tech companies all getting involved. The research of autonomous vehicles has seen major tech companies such as Google making alliances with other tech companies and car manufacturing companies in order to be the first to reach the goal.

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