In Business Travel News magazine's annual Car Rental Survey & Report, National Car Rental and Enterprise Rent-a-car finished first and second respectively on the charts. Along with Alamo Rent-A-Car, both car rental companies belong to Enterprise Holdings, However, Alamo was not a part of the survey.
The survey has been favorable for Enterprise Holdings with their National and Enterprise brands maintaining the first and second position for the fourth consecutive year. "Obviously, they are doing it right, and four consecutive years you can't argue with. There's little [corporate business] migration among [suppliers] and all of them are doing a pretty good job in pricing and providing services and support, but it's in that consistency and quality of delivery. [Enterprise Holdings] as a company is very buttoned up and disciplined in how they do business, and they've continued to build the brands while maintaining that consistency," said Neil Abrams, president of Abrams Consulting Group. On a scale from one to five, with one representing "poor" and five representing "excellent," National scored an average score of 4.44 out of 11 categories. Enterprise scored 4.34. Third place Avis scored 3.9 and Hertz finished last in the survey at 3.83.
The categories included:
"Mobile app interface & capabilities," was an additional criteria to this year's survey and all four companies scored fairly close together. All four suppliers had invested into their mobility technology the difference between first and fourth was only 0.34 of a point. Don Moore, vice president of Business Rental Sales and Global Corporate Accounts for Enterprise Holdings said, "we know our customers expect a total transportation solution that includes efficiency, quality of service and effective communication, so we've been working hard to provide a seamless experience that is consistent with those values." Participants of the survey responded supplier communication was the most important factor in evaluation for this survey. A third of buyers also said the service from the car rental company improved, while 62 percent said service remained the same and only 5.4 percent found a drop in quality for their service.