"The Future of Cars for Hire" survey, conducted by AlixPartners surveyed more than 2000 U.S. adults who have rented a vehicle in the past year found positive growth trend towards ride-hailing services over traditional car rentals. The survey revealed 35 percent used ride-hailing services in lieu of traditional car rentals and an another 24 percent said they will use ride-hailing services in preference over car rental in the future. The numbers are even higher for younger generations with Millennials at 35 percent and Gen Z at 38 percent. The surveyed also found that consumers that use ride-hailing within the past year are three times more likely to use ride-hailing again than those who have not.
Of the respondents, 67 percent rented vehicles for leisure, 21 percent for business and 8 percent for a replacement rental while the remaining four percent rented for other purposes. 70 percent of the respondents surveyed rented from an airport location. 83 percent of the respondents said they have a favorable view of ride-hailing while 72 percent said the same of traditional car rentals. 50 percent of those who preferred ride-hailing services over traditional car rentals mentioned parking issues and associated costs for their reasoning. 49 percent said it was easier to use ride-hailing app and 44 percent said their trip was short enough that it did not warrant a car rental.
The on-demand aspect of ride-hailing services is one of the most alluring aspects of the service since only 18 percent of the respondents said they would be willing to enroll in a subscription based service for a set number of rides. For those who chose to not rent from a traditional car rental, they stated "renting a car is a laborious process" (35 percent), "add-on charges are much higher" (34 percent), "vehicles are not to my liking" (20 percent), "toll charges are very high" (19 percent), "customer service is poor" (16 percent), "billing is not accurate" (15 percent), "vehicle quality is not up to high standards" (14 percent), "can't rent directly from an app" (ten percent) and an additional 11 percent for other.